30 YEARS OF AUSTRIALPIN | AUSTRIALPIN
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30 YEARS AUSTRIALPIN

STRONG FROM THE START SINCE 1996

 

 

For 30 years, AUSTRIALPIN stands for innovation, precision, and genuine passion.
What began in 1996 as a visionary idea in the Tyrolean Alps with the founding of AUSTRIALPIN has, over three decades, evolved into a globally recognized manufacturer of mountain sports and safety hardware made of metal. Driven by technical curiosity, a commitment to craftsmanship, and a deep connection to the mountains, AUSTRIALPIN continues to combine tradition with manufacturing excellence. Each generation of products tells a piece of our story. 30 years of AUSTRIALPIN mean 30 years of responsibility, “Made in Austria” quality, and a constant drive to redefine boundaries.

 

 

Innovations

1998-2026

Conquering the world from the garage

1st Decade: 1996–2005

 

 

1996
1996
First distribution building after the foundation of AUSTRIALPIN with a start team of 8 persons. Soon more space is needed to live up to the growing demands of the customers.
1997
1997
On the first trade shows AUSTRIALPIN already presents a vast assortment of high-quality equipment for mountaineers and (ice) climbers. Until today, all products are made in Stubaital valley.
1999
1999
AUSTRIALPIN moves into the newly built Denifl house in Fulpmes. Hans Denifl was the first commercial agency of AUSTRIALPIN and made a major contribution to the spreading of the brand.
2002
2002
Michael Uhrmann becomes the CEO of AUSTRIALPIN. The passionate mountaineer and paragliding pilot leads the company for 8 years.
2003
2003
The AUSTRIALPIN team consisting of 18 Austrian athletes is brought into being by Michael Uhrmann. Thanks to their feedback, products can be further developed and adapted to the demands of mountain and air sports enthusiasts.
Growth, Upheavals, and the COBRA® Cult

2nd Decade: 2006–2015

 

 

2006
2006
Besides Germany and Austria, already 50 countries are supplied with AUSTRIALPIN products. Worldwide dealers rely on the quality from Stubaital valley. With a new storehouse and further growth in the team, business possibilities can be expanded.
2011
2011
Following the tragic death of CEO Michael Uhrmann in a paragliding accident in the Stubai Valley, Katrin Mark-Winkler becmes the new CEO of AUSTRIALPIN and is ready to face the challenge of a fast-growing company.
2012
2012
The COBRA® buckle has achieved cult status—featured in a stratospheric parachute jump, in the acrobatic shows of Cirque du Soleil, and even in the Super Bowl halftime show. It has also been used as an accessory in numerous Hollywood blockbusters.
2013
2013
AUSTRIALPIN moves into its first own distribution building in the industrial zone in Fulpmes. 6 employees are responsible for the worldwide sales of the productions from Stubaital valley.
Expansion, Renovation, and the Path to Becoming a Global Market Leader

3rd Decade: 2016–2026

 

 

2018
2018
Consistent perseverance is paying off: the company continues to grow steadily. Headcount has increased to 12 employees in sales and around 70 in production. For the first time, revenue exceeds the €10 million mark.
2019
2019
We are a global market leader and a niche world champion: Over one million COBRA® quick-release buckles leave our warehouse over the course of the year.
2020
2020
In the close neighbourhood the reconstruction of the new production hall with a 3600m² photovoltaic system on the roof is completed.
2021
2021
25th anniversary …and space is tight once again! The warehouse is being expanded and additional office space is being created. Because not only great products, but also great ideas need room.
2022
2022
Meanwhile, AUSTRIALPIN covers nearly one third of the energy consumption at place. For a green future!
2025
2025
Work begins on the first AUSTRIALPIN employee residence. Production capacity is expanded once again, and construction of a new production hall is progressing.
2026
The current status reflects our continuous progress: since 2018, revenue has nearly doubled—along with the number of components sold. With around 120 employees across production and sales, AUSTRIALPIN is a valued employer in the region.

 

 

 

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